HTML snippet web analytics installation

Choose an installation method

Required

You can either add the JavaScript snippet directly to your HTML or install the JavaScript SDK via your package manager.

Add this snippet to your website within the <head> tag. This can also be used in services like Google Tag Manager:

HTML
<script>
    !function(t,e){var o,n,p,r;e.__SV||(window.posthog && window.posthog.__loaded)||(window.posthog=e,e._i=[],e.init=function(i,s,a){function g(t,e){var o=e.split(".");2==o.length&&(t=t[o[0]],e=o[1]),t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}}(p=t.createElement("script")).type="text/javascript",p.crossOrigin="anonymous",p.async=!0,p.src=s.api_host.replace(".i.posthog.com","-assets.i.posthog.com")+"/static/array.js",(r=t.getElementsByTagName("script")[0]).parentNode.insertBefore(p,r);var u=e;for(void 0!==a?u=e[a]=[]:a="posthog",u.people=u.people||[],u.toString=function(t){var e="posthog";return"posthog"!==a&&(e+="."+a),t||(e+=" (stub)"),e},u.people.toString=function(){return u.toString(1)+".people (stub)"},o="init os ds Ie us vs ss ls capture calculateEventProperties register register_once register_for_session unregister unregister_for_session ws getFeatureFlag getFeatureFlagPayload getFeatureFlagResult isFeatureEnabled reloadFeatureFlags updateFlags updateEarlyAccessFeatureEnrollment getEarlyAccessFeatures on onFeatureFlags onSurveysLoaded onSessionId getSurveys getActiveMatchingSurveys renderSurvey displaySurvey cancelPendingSurvey canRenderSurvey canRenderSurveyAsync identify setPersonProperties group resetGroups setPersonPropertiesForFlags resetPersonPropertiesForFlags setGroupPropertiesForFlags resetGroupPropertiesForFlags reset get_distinct_id getGroups get_session_id get_session_replay_url alias set_config startSessionRecording stopSessionRecording sessionRecordingStarted captureException startExceptionAutocapture stopExceptionAutocapture loadToolbar get_property getSessionProperty bs ps createPersonProfile setInternalOrTestUser ys es $s opt_in_capturing opt_out_capturing has_opted_in_capturing has_opted_out_capturing get_explicit_consent_status is_capturing clear_opt_in_out_capturing cs debug M gs getPageViewId captureTraceFeedback captureTraceMetric Qr".split(" "),n=0;n<o.length;n++)g(u,o[n]);e._i.push([i,s,a])},e.__SV=1)}(document,window.posthog||[]);
    posthog.init('<ph_project_token>', {
        api_host: 'https://us.i.posthog.com',
        defaults: '2026-01-30',
    })
</script>

Install the PostHog JavaScript library using your package manager. Then, import and initialize the PostHog library with your project token and host:

npm install posthog-js
yarn add posthog-js
pnpm add posthog-js

JavaScript
import posthog from 'posthog-js'

posthog.init('<ph_project_token>', {
    api_host: 'https://us.i.posthog.com',
    defaults: '2026-01-30'
})

2
Send events
Recommended
Click around and view a couple pages to generate some events. PostHog automatically captures pageviews, clicks, and other interactions for you.
If you'd like, you can also manually capture custom events:
JavaScript
posthog.capture('my_custom_event', { property: 'value' })
3
Next steps
Recommended
After installing PostHog and ensuring autocapture is enabled, head to your web analytics dashboard to see your data. And then check out our getting started guide.
PostHog tip: Web analytics works with anonymous events. This means if you are primarily using PostHog for web analytics, it can be significantly cheaper for you.

HTML snippet web analytics installation

Choose an installation method

Send events

Next steps

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